B.BA. Marketing

• Program Educational Objectives (PEOs)

The primary program educational objective of the Bachelor of Business Administration in Marketing is to provide the regional and international industry with proficient and well-rounded individuals who will demonstrate they are:

• Knowledgeable and skillful
• Entrepreneurial
• Innovative and creative thinkers
• Effective collaborators
• Responsible citizens

This will ensure that in a period of five to ten years, the University graduates with the breadth of their robust and applied education, plus industry experience, will be middle management decision-makers. They will consistently be able to contribute analytical input into their organization’s strategic process.

Program Educational Objectives are normally defined as what a Graduate from the program will be able to contribute to the workplace after five to seven years of employment.  Our graduates will be able to:

1. Develop the graduates' skills in effectively formulating and implementing marketing strategies in different business domains.
2. Make use of comprehensive knowledge and competence in the specific occupation of digital marketing, and in general business administration.
3. Choose membership of one or more Marketing Professional Associations and conform with its requirements for professional development.
4. Function in common business activities such as finance, management, leadership, strategy, marketing and digital systems.
5. Make use of personal and cognitive skills to be effective communicators, team workers, entrepreneurs, and leaders.
6. Demonstrate ethics in business and responsibility to their society and profession. 

• Student Learning Outcomes (SLOs)

Upon successful completion of the B.BA in Marketing program, graduates will be prepared to:

1. Apply emerging marketing concepts and techniques in business environments.
2. Utilize digital marketing tactics including search engine optimization, social media, videos, email, blogging, websites, influencers etc.  to develop the organizations brand, market reach and resulting revenues.
3. Use business principles to develop effective budgets, business plans, make decisions, and evaluate performance.
4. Apply marketing analytical knowledge and skills to determine major trends in consumerism or within specific markets.
5. Apply extensive occupational knowledge relating to specific commercial areas to contribute to the development of strategic and marketing plans.
6. Assess ethical principles within the marketing domain.

• Graduation Requirements: B.BA. Marketing

Students must successfully complete 126 credits of courses to obtain the Bachelor of Business Administration (B.BA.) in Marketing. These requirements are explained in the previous sections and summarized as follows:

1. University Core Courses (General Education)             42 credit hours
2. College of Business Administration requirements            36 credit hours
3. Major Requirements (compulsory + elective) 42 credit hours
   • Compulsory courses: 24 credits
   • Major elective courses: 18 credits
4. D. Practical Component 6 credit hours